Startup Marketing Ideas:
#1 Publish great content
It’s true the more you write the better will people know about your business. Our team can publish your article for your blog and can obviously write the rules of content marketing for small businesses. So first of all choose a team who will publish all your articles. This will help the consumers to know about your business. A good content writing will not only increase your brand’s awareness but will also help to improve your site SEO and create more sales. So always be ready for content writing.
#2 Search for Ad promo credits
Massive ad campaigns are expensive and can be out of your budget. So you can always look for discount coupons floating around for paid Facebook ads or Google ads.
#3 Public relations: Startup Marketing Ideas
Don’t worry you don’t have to spend a lot on hiring a PR agency. You can do this by yourself. All you have to do is start with an outstanding press release who can guide you to write a professional press release. After doing this you have to devote your time on thinking how to distribute it. You can find journalists who will match your criteria and send them your resources. You can also use some press release distribution sites to help you get started.
#4 Focus upon Advertising
If you are keen to make some paid advertising but don’t have money for that, then you can choose Paid Search Discovery. Paid Search Discovery delivers straight to your website. This is comparatively cheaper than other paid ad structures. You can also see the whole price list for detailed information.
#5 DIY Infographics
Info-graphics are breathtaking powerful marketing tools. They create attractive visual images and people love to share them so they are a great way to drive up referral traffic and links.
You can also hire a designer to make you a great infographics which is costly but you can also try it yourself.
#6 Use social media to connect with customers
Social media marketing does not need to spend a lot of money .It can be used effectively to grow your audience and connect with existing members. It’s free to create a Facebook business page and optimize it. A social media page for a Startup is very important because it provides information to customers and encourages audience participation which is a free strategy to expand your business.
#7 Create an online contest
No, don’t worry you don’t have to provide extravagant prices. A couple of free products or services will be enough in order to allure potential customers, who will invest a few seconds of their busy schedule in applying to win. Contests are always considered to be an effective way to gather potential customers who will gather more information about your business.
#8 Send email newsletters
Email marketing is another appropriate way to attract new visitors engaged with your business as well as maintain relationships with your existing customers. Email marketing plans can have a big impact. Advertise your email newsletter on your website. It’s a great way to establish customer loyalty.
#9 Develop a customer referral program
You can advertise your business by offering existing customers a free product or a month of service for referring new customers. In this way, you will not only satisfy your existing customers but also attract new ones .
#10 Indulge your business into industry partnerships
You can surely team up with the business related to your industry for a joint project. This can be done offline by creating some kind of special event. This is very crucial because if you are partnering with an industry relevant business and hence you are getting introduced to a whole new audience related to your niche.
#11 Make some Business cards
Business cards are really useful. The more people find out about your business the better it is for you to expand.
#12 Guerrilla marketing
Guerrilla Marketing uses public space to make itself known. This type of marketing deals with creativity over budget, cheap strategies and are easy to implement especially when localized. So if you are creative then you must try out this type of marketing.
#13 Charity: Startup Marketing Ideas
Doing something for the society always feels good. You can donate money or materials to any charity. You can donate cash, a certain percentage of your sales or even your product. This will actually help because the charity would list your company as a sponsor on their website and that’s another way to increase your brand awareness and again attract new customers.
#14 SEO: Startup Marketing Ideas
How can we skip SEO when we are talking about low budget marketing? Improving your site is hard, manual work and you don’t have to spend a lot to get the desired results. If you are not interested in learning SEO, you can hire a SEO consultant. Please ensure that you know the basics about SEO so that you are not fooled by anyone.
#15 Make the use of online forums
If your customers are online then the best marketing ideas shall also be online. Building a presence on online forums where your customers are posting is very important. Answering questions in a very friendly manner will eventually help you to build visibility among your potential customers.
#16 Try to attend local conferences
Smaller conferences can be inexpensive. It is very crucial for a small business to attend conferences because it will help you to network with other leaders in the industry, gain more knowledge about your competitors and also attract new customers.
#17 Never forget to interact with your customers
It is very necessary from your side to interact with your customers regularly. Communicate with your customers who are either reviewing you or commenting on your post. Let them know that you do care for their needs and opinion. You can also partner with influences on social media to help you. You can pay them to advertise your product or services as well.
So, these are the startup marketing ideas for a small business. It is tough to get your brand noticed but nonetheless you can try out all this and can get your business expanded quickly or Contact THEabhikmaitra. Do you have any more advice? Share with us.