What is Paid Marketing?
What is Paid Marketing: Before jumping straight into the topic, one must clearly understand what “Paid Marketing” actually means. Paid marketing which can also be termed as “digital advertising” is an advertising strategy used by the advertisers in order to target the needs and interests of the consumers.
Having explained the meaning,it is important to understand that Paid Marketing can be divided into social and search marketing. Social marketing is when the advertiser advertises the thing through social media while Search marketing is when the advertising is done on a search engine.
There are several advertising platforms for Paid Marketing which includes Facebook Ads,Instagram Ads,Youtube Ads for social marketing and Google Ads,Bing Ads and Yahoo Ads for search engines.
Paid Marketing plays a crucial role when it comes to running a startup. Obviously, it is difficult for startups to wait for three to seven months in order to gain sales.
What is SEO?
Search Engine Optimization is about optimizing the concerned website to rank it higher organically. SEO helps to generate more targeted traffic from the search engines.
What is SEM?
Search Engine Marketing is about advertising a brand on a search engine. What is SMM? Social Media Marketing helps one to acquire sales through social media. Now certainly one cannot start a paid marketing campaign by just adding a budget because it is imperative to have a clear-cut strategy for the campaign.
First and Foremost,the advertiser must set a mission to be achieved. This will help the business to ascertain how many sales it needs to become a profitable startup. Henceforth, setting a goal is very crucial for a startup.
Secondly, the startup must now look for spectators to advertise the product. Reaching the individuals that want the given services means that one must examine what groups the potential audience fits into. For example, if someone wishes to sell mobile
phones,they should search for an appropriate audience. One can select an audience by selecting “Lenovo”,”Nokia” etc. Selecting appropriate groups to target can surely improve the revenue. After selecting an audience, it is essential to choose a platform where one can get appropriate audiences.
There are several platforms to choose from. The type of audience required to advertise the concerned product are available on both search engine and social media. For example, Instagram can be chosen as a platform to identify a wide range of audience.
It must be mentioned that identifying platforms for marketing products is necessary for small and large eCommerce stores. It is therefore advisable, to keep a small or a moderate budget for testing various platforms. Arranging the landing pages for optimal conversion is essential. Landing pages capture the attention of visitors and connect them to the website.
One must think about attractive headlines because that will grab the attention of the customers and educate them about the concerned company.
Startups usually stop experimenting after getting the perfect platform and audience. One can get an appropriate audience through Instagram advertisements,but it can so happen that due to some issues it has become difficult to choose an audience based on interests.
That is why marketers need to experiment with new ways of reaching their desired audience. One can implement this by selecting a different audience, changing age, or even finding a completely new market.
Researching is very important for startups because it helps to judge whether a paid medium is relevant for achieving the sales target or not. Every paid platform gives the opportunity to research the audience and analyze the budget.
However, there can be a situation that the ad cost is too high. In that case, it is necessary to optimize the cost by testing various ad sets and campaign types just to get the idea which one is perfect.
Text Link Ads is actually a text on a website where the website will be paid by the advertiser.
So, these are some strategies of Paid Marketing for startups.
However, there are certain demerits with Paid Marketing. One such problem is that it tends to be expensive because there are extensive campaigns involved. Secondly, Search ads are not visual. Many consumers find visual content more engaging but search ads lack visual elements.
There are also certain merits. When any customer types in a query on a search engine,it’s paid ads that cross their mind. Henceforth, it is advantageous for the concerned business as it places their brand front and center during the search process.
Paid marketing is an effective way to expose one company’s name to a large audience(Like THEabhikmaitra). Posting advertisements on social media has now grown in the past few years, especially as social media sites give access to paid marketing options.